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The Visual Trends Of Gem And Jewellery Industry

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Posted by : sweni Jain on | Mar 13,2015

Print ads can reach more focused group of consumers especially if you place an ad in industry specific publication. An Ad should be such that it intrigues the target audiences’ creative side. Print Marketing is spotting fresh new designs to captivate attention. Innovations targeted at the sensory organs such as feel, scent and audio have proved to be impactful and heightened brand presence. With digital marketing, ads are now providing viewers with unique and sophisticated layouts.

A product like jewellery needs focused attention on the offering with subtle layout design which does not over shadow the interest placed. So how designing ads for jewellery is different from other products?  Jewellery itself is such an ornamental art that representation of the same should be an art by self.  Interesting artworks revokes the passion behind mesmerizing creations and enhances value appeal. 

Jewellery Design Inspiration forms the key source of designing an advertisement. However, the modernity in expressing has seen various abstract themes and traditional layouts, arts and skills in fusion.  The artistic expression of the inspiration has ignited passion in designing jewellery ads and branding to a new level.

Breaking the monotony of background based advertisements; the graphic designers have gone a step ahead and taken inspiration from good old days of commercial art school.  Flat designs, Typography, Layering, Interweaving, colorful visuals or patterns and an assortment of diverse shapes are few upcoming trends to look out for. The trend places a modern twist on a vintage idea of the collage by providing a collaboration of new and old media. The layouts vary from professional photographs to graphic design visuals, from illustrations to various texts placed throughout, from Monochromatic to color splash and paper craft. 

Well known arts such as origami, illustrators, quilling, and sketches are no more restricted to particular genre of art. Such arts are re-livening in jewellery ads with modern applications. The design trends works on module of asymmetric layout that is pleasing to the eye and will potentially attract a larger audience. The seasons popular trends observed so far and coming up are few below to watch out for.

Origami: The Japanese art of paper folding has led to beautiful creations and these paper crafts are used as props to illustrate jewellery. Paper folding, layering, interlocking to give it a form has been source of inspiration for designers to depict the luxury crafts. The Banaras Collection By Zoya – The Tanishq Entity portrays Banaras with impressive paper arts and the pink enameled jewellery.

Monochrome: Monochrome designs and drawings use one color or shades of color.Usually this effect is used to create drama and ads designed are symbolic of nature. Renowned jeweller, Amrapali known for its quirky and statement jewellery designs its merchandise with Monochrome applications.

Illustrators: Illustrator is a vector drawing often used in cartoons, comics, diagrams, logos and charts. The innovation in this art has recently seen application in jewellery artwork. As consumer demographics changes to more lifestyle and art conscious, the advertisers provide an edge to match the compatibility of the audience.

Qulling & Paper Filigree: Qulling involves uses of thin strips which are coiled to make shapes and arranged to create decorative designs. These props are used to represent subtle, light weight jewellery. Minimalism and joyful depicts such layouts. Paper filigree is more of cutwork patterns used to depict flexibility, artistic, and targets the emotional appeal of the consumer.  

Typography: Matured from cursive styles, typography can be as influential in conveying the message as the illustration, photography, monochrome and other techniques outlined above. Leading international brands such as Boucheron, Van Cleef and Arpels and many other have been using typography design in the promotional materials.

With exposure to hundreds of advertisements daily , marketers need to focus on trends that resonate with customers and break the clutter.  Marketers need to stimulate the sub-conscious mind of their target audience with variations in trends. You may find below visuals which are trendsetter for 2015 in Gem and Jewellery Industry.  

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